Section
Video Motion
Guidelines
By following our video guidelines, you ensure that you stay on brand. Our video guidelines cover the use of our logo, fonts and other graphic elements in our branded videos, for online use and broadcast. Adherence to the guide is a requirement for video distribution in all Envac’s communication channels.
Video is also images
Movement and editing
If possible, use drone footage, crane- footage, dolly-footage – anything that provides gentle movement and fluidity to the video.
Edit video with relaxed tempo in mind. Consider using “match cuts” if possible.
Titles and introductions
All interviews should be introduced using the title bar as shown in the example on this page. The preferred transition effects are fade in and fade out.
Font
DM Serif Display must be used for the main heading and Roboto for sub headings. A consistent font size should be maintained throughout the video. Text in any other part of the film should also be Roboto. See examples below.
Language and dialogue
Try to refrain from using voice-over, instead – try to use interview-style spoken content (on and off-camera). Questions can be cut out, but dialogue is also ok. Our dialogue is professional and inspiring, and we refer to ourselves in first person, e.g. using “we” – always. English is standard language. If the video is targeting a local market – local language should be used.
If voice over is used, always use native language speakers.Record all voices professionally using a high-end, large-diaphragm condenser microphone with pop shield. Add very gentle audio compression and de-essing when recording. Edit audio professionally.
Section
Video
Motion
Colours
We use Envac dark grey for our captions, with 80% opacity. Envac white is used for main text, titles and introductions.
Imagery
Whether it is motion graphic or live action, the style of imagery should align with the chosen visual guidelines of our brand. This applies to the type of illustration used for a motion-graphic video, as well as the type of setting and props you shoot for a live-action video.
Logo usage
We use our Envac logo at the end of all videos. The correct use is to first fade in the icon/mark, wait exactly 1,5 seconds, then fade in the Envac name under the icon/mark.
Video length
On Instagram, videos should be no longer than 30 seconds. On Facebook, try to keep videos under 90 seconds in length.
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corum uptur.
Captions and subtitles
Captions and subtitles should be provided for accessibility and to encourage viewing on social media. All films should be produced with open captions (burned-in). A separate version should be produced without captions but with an accompanying closed captions text file. If the video uses open captions or subtitles (burned-in) please apply them in the style shown. The font is white Benton Sans Book. The font size used will be governed by your output format and your text should be highly legible at all times. Preferred transition effects are cut in and cut out. When the lower third title is displayed the captions should move to the top of the screen.
