{"id":94,"date":"2020-11-20T14:02:32","date_gmt":"2020-11-20T14:02:32","guid":{"rendered":"https:\/\/brandbook.envacgroup.com\/?page_id=94"},"modified":"2026-04-08T11:55:37","modified_gmt":"2026-04-08T11:55:37","slug":"socialmedia","status":"publish","type":"page","link":"https:\/\/brandbook.envacgroup.com\/?page_id=94","title":{"rendered":"SocialMedia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94\" class=\"elementor elementor-94\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d6a77 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69d6a77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2550a9e\" data-id=\"2550a9e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b636be elementor-widget elementor-widget-heading\" data-id=\"7b636be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2f4e0 elementor-widget elementor-widget-heading\" data-id=\"ee2f4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0b9d4 elementor-widget elementor-widget-text-editor\" data-id=\"cd0b9d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This section applies all employees who:<\/strong><\/p><ul><li>Posts on personal channels when content relates to your work, Envac, our customers, or our partners.<\/li><li>Contributes to, appears in or manages Envac\u2019s social media presence.<\/li><\/ul><p><br \/>Social media is one of Envac\u2019s most visible brand platforms. Every post, comment, like, or share can strengthen or damage the Envac brand, confuse stakeholders, or unintentionally offend audiences. Alignment, responsibility, and clarity are essential.\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3771f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e3771f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/envac.imageshop.no\/1427266\/Detail\/Index\/8501291#\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-lock\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social media guidelines<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d877f1 elementor-widget elementor-widget-heading\" data-id=\"3d877f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Responsibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53faa0b elementor-widget elementor-widget-text-editor\" data-id=\"53faa0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>All employees and partners are expected to:<\/strong><\/p><ul><li>Protect Envac\u2019s brand identity by respecting our tone of voice, visual style, and communication values.<\/li><li>Avoid unapproved or off\u2011brand messaging if your content mentions Envac, your role, or implies<br \/>affiliation.<\/li><li>Treat social media as a reputation channel, not just a marketing tool.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-198fe31 elementor-widget elementor-widget-heading\" data-id=\"198fe31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sensitive Topics (Religion,\nPolitics, Other Issues)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f578a elementor-widget elementor-widget-text-editor\" data-id=\"f1f578a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Envac maintains a neutral stance on<br \/>religious and political matters in all<br \/>official communications.<\/li><li>Do not post content (images, symbols, opinions) that directly or indirectly promotes religious or<br \/>political views when you are clearly associated with Envac.<\/li><li>Avoid using religious holidays or political events as \u201chooks\u201d for posts unless they are part of an approved, localised campaign.<\/li><li>When in doubt, do not post and instead consult your\u00a0regional marketing or global communications team.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4b7c1 elementor-widget elementor-widget-heading\" data-id=\"dd4b7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personal Use, Disclaimers &amp;\nData Protection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fde3b elementor-widget elementor-widget-text-editor\" data-id=\"34fde3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>When posting on your personal<\/strong><br \/><strong>accounts about Envac\u2011related topics:<\/strong><\/p><ul><li>Keep your business profiles, like LinkedIn, updated.<\/li><li>State that it\u2019s your opinion if you\u2019re not authorised to speak for Envac (e.g. \u201cViews are my own, not those Chapter 1: Purpose &amp; Applicability of my employer.\u201d).<\/li><li>Never share non\u2011public information:<br \/>forecasts, internal strategies, pricing, sales figures, internal presentations, or roadmap details.<\/li><li>Do not comment on legal matters (e.g. disputes, contracts, investigations).<\/li><li>Protect privacy and confidentiality:<ul><li>Never post customer names, photos, or data without written consent.<\/li><li>Do not share confidential projects, unannounced plans, M&amp;A activity, or internal news.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667817b elementor-widget elementor-widget-heading\" data-id=\"667817b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Behaviour &amp; Ethics Online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4402853 elementor-widget elementor-widget-text-editor\" data-id=\"4402853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>U<\/strong><b>se a respectful, people\u2011first tone and uphold Envac\u2019s corporate values in all interactions.<\/b><\/p><ul><li>Avoid discriminatory, offensive, or harassing content of any kind.<\/li><li>Do not engage in hostile exchanges.<br \/>If you encounter trolls or hate; block, report, or ignore, and escalate serious cases to the Global office.<\/li><li>Do not share third\u2011party content without source credit or permission.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0c39e2\" data-id=\"d0c39e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a93d63 elementor-widget elementor-widget-image\" data-id=\"1a93d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:44,&quot;end&quot;:100}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"808\" height=\"1647\" src=\"https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2020\/11\/SocMed_1.png\" class=\"attachment-full size-full wp-image-1947\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9496f elementor-widget elementor-widget-heading\" data-id=\"1c9496f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profile image:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e588 elementor-widget elementor-widget-text-editor\" data-id=\"869e588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our profile image should always include our logo (see the example). Instagram profile images should be 110 x 110 pixels minimum. Since they are displayed as a circle, make sure that the elements you want to focus on in the image are centered so they don\u2019t get cropped out. Facebook recommends<span class=\"Apple-converted-space\">\u00a0<\/span>a size of 170 x 170 pixels (Desktop) and 128 x 128 pixels (Smartphone).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a8543 elementor-widget elementor-widget-image\" data-id=\"90a8543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner-1024x490.png\" class=\"attachment-large size-large wp-image-5955\" alt=\"\" srcset=\"https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner-1024x490.png 1024w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner-300x144.png 300w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner-768x367.png 768w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner-1536x735.png 1536w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-logo-banner.png 1647w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cda1b5 elementor-widget elementor-widget-heading\" data-id=\"8cda1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4bed25 elementor-widget elementor-widget-heading\" data-id=\"c4bed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communicating in squares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc8fc8 elementor-widget elementor-widget-text-editor\" data-id=\"7dc8fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We always use pictures that are 1080 x 1080 pixels, wanting to make<span class=\"Apple-converted-space\">\u00a0<\/span>the most of our visual appearance in our social media channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a493ef9 elementor-widget elementor-widget-image\" data-id=\"a493ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-1024x609.png\" class=\"attachment-large size-large wp-image-5957\" alt=\"\" srcset=\"https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-1024x609.png 1024w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-300x178.png 300w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-768x457.png 768w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-1536x913.png 1536w, https:\/\/brandbook.envacgroup.com\/wp-content\/uploads\/2026\/03\/brandbook-images-2048x1218.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Section Social Media This section applies all employees who: Posts on personal channels when content relates to your work, Envac, our customers, or our partners. Contributes to, appears in or manages Envac\u2019s social media presence. Social media is one of Envac\u2019s most visible brand platforms. Every post, comment, like, or share can strengthen or damage [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-94","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":0,"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/94\/revisions"}],"wp:attachment":[{"href":"https:\/\/brandbook.envacgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}